FALL IN LOVE
WITH
FLORALS

Discover some of Jo's
most beautiful floral fragrances.
Each one completely unique
and perfect for spring

Shop Fragrances

ENJOY ORANGE TULLE

- WITH OUR COMPLIMENTS

Inspired by the tulle of a ballerina's tutu,
this soft, feminine blend of orange
blossom flower, mandarin and neroli
dances delicately on your skin.
Enjoy a 2ml sample with every online
order (available while stocks last)

DISCOVER
ORANGE TULLE

NO.42 THE FLOWER SHOP

- THE STORY OF ELIZABETH ST

At sixteen, Jo worked as a florist on
Elizabeth Street, where years later she
returned to open Jo Loves.
This stunning bouquet of fresh blooms
and crushed green leaves celebrates a
truly magical coincidence.

SHOP
NO.42 THE FLOWER SHOP

JO'S PERSONAL BLOG

- THOUGHTS & INSPIRATIONS

Each month, Jo shares her to-do list, filled
with things that surround and inspire her
in London and around the world.
From exhibitions, pop-ups, travel, fashion,
food and fragrance tips, discover the
things in life that Jo loves

READ JO'S BLOG