Jo Malone created one of the world's most sought after luxury fragrance brands eponymous with her name.

In 1999, Jo sold her beauty business to Estée Lauder Companies and remained Creative Director until her departure in 2006.

Now, five years on, Jo is once again designing scent and November 2011 marks the launch of her new global brand JO LOVES...

Jo's passion for fragrance never ceases and it was falling in love with cooking that inspired her to play with food, flavours and colours that she had never used before. Jo soon realised that her instincts were prompting her to create fragrance for a second time and she found herself asking 'could I do it again?'

JO LOVES captures the things in Jo's life that inspire her, from ingredients and people to moments in time nestled within bold red packaging; the heartbeat of the brand.

"When I start out with a fragrance I don't always know where it will lead. It's a creative process that often surprises me and I like that. JO LOVES will be full of excitement and anticipation and I want to discover things that I've only ever dreamed about.

Everyday I’m struck by different smells which evoke emotions or memories that inspire me to be creative. The scent of my husband’s cologne, freshly washed linens, hot Moroccan mint tea, the smell of a horse’s saddle and New York in the rain are a few of my favourites but the list continues to go on and on"