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Created by Jo Malone CBE

CAREERS AT JO LOVES 

JOB TITLE:                               Social Media Executive

ROLE OVERVIEW:                   Responsible for implementing and driving the social strategy for the brand globally, driving engagement and stimulating advocacy across Social Media to achieve increased awareness with Jo Loves target audience.

                                                                                                                                                                       

MAIN OBJECTIVES:

Support the Head of Marketing & Communications to define and implement the Social strategy for Jo Loves globally.

Build out the content plan across all social channels including content creation and copy writing

Work closely with the Head of Creative to project manage all social content shoots

Community management, delivering a high-touch customer service across all platforms.

Keep up to date on current marketing trends and be able to make recommendations for how to grow Jo Loves’ social media presence.

                                                                                                                                                                       

MAIN RESPONSIBILITIES:

SOCIAL MEDIA STRATEGY & CONTENT CREATION

Ensure the social media strategy is implemented across all platforms, consistently making recommendations for how we can improve our performance across all channels.

Management of organic as well as paid media strategy.

Plan, organise and lead all content shoots working closely with Head of Creative to ensure all content is in keeping with the Jo Loves brand image.

Liaise with photographers, find locations and source all props required ahead of shoots.

Support & amplify consumer and influencer events as well as Jo’s personal appearances via social activations

                                                                                                                                                           

COMMUNITY MANAGEMENT

Manage responses across all platforms, maintaining a high and timely response rate.

Work alongside the Customer Care Executive to ensure consistency in messaging and alignment across departments

Monitor all customer comments, flagging any negative sentiment and comments of concern.

                                                                                                                                                                       

ANALYSIS & REPORTING

Analytical reporting on a weekly and monthly basis on key performance stats for channel and campaign performance, consistently measuring results against set KPIs.

Compile a monthly competitor report identifying industry best practices

Ongoing social listening to monitor brand sentiment as well as conversation trends that present opportunities for Jo Loves.

                                                                                                                                                                       

QUALITIES & QUALIFICATIONS REQUIRED

Minimum of 2 years experience in digital and social media marketing

Experience in executing a social media strategy and content creation for social media platforms

Working previously with a founder an asset

Excellent verbal and written communication skills

Strong numerical and analytical skills for reporting and analysis stats

Must be organised, detail-orientated and self-directed.

Strong Excel skills, Powerpoint and Microsoft Office experience

Sense of humour and strong work ethic a must.

Passion and a real interest in Social Media, up-to-date with current trends

 

To apply for this role please email advice@joloves.com with your CV and a Cover Letter.