CAREERS AT JO LOVES
JOB TITLE: Social Media Executive
ROLE OVERVIEW: Responsible for implementing and driving the social strategy for the brand globally, driving engagement and stimulating advocacy across Social Media to achieve increased awareness with Jo Loves target audience.
Support the Head of Marketing & Communications to define and implement the Social strategy for Jo Loves globally.
Build out the content plan across all social channels including content creation and copy writing
Work closely with the Head of Creative to project manage all social content shoots
Community management, delivering a high-touch customer service across all platforms.
Keep up to date on current marketing trends and be able to make recommendations for how to grow Jo Loves’ social media presence.
SOCIAL MEDIA STRATEGY & CONTENT CREATION
Ensure the social media strategy is implemented across all platforms, consistently making recommendations for how we can improve our performance across all channels.
Management of organic as well as paid media strategy.
Plan, organise and lead all content shoots working closely with Head of Creative to ensure all content is in keeping with the Jo Loves brand image.
Liaise with photographers, find locations and source all props required ahead of shoots.
Support & amplify consumer and influencer events as well as Jo’s personal appearances via social activations
Manage responses across all platforms, maintaining a high and timely response rate.
Work alongside the Customer Care Executive to ensure consistency in messaging and alignment across departments
Monitor all customer comments, flagging any negative sentiment and comments of concern.
ANALYSIS & REPORTING
Analytical reporting on a weekly and monthly basis on key performance stats for channel and campaign performance, consistently measuring results against set KPIs.
Compile a monthly competitor report identifying industry best practices
Ongoing social listening to monitor brand sentiment as well as conversation trends that present opportunities for Jo Loves.
QUALITIES & QUALIFICATIONS REQUIRED
Minimum of 2 years experience in digital and social media marketing
Experience in executing a social media strategy and content creation for social media platforms
Working previously with a founder an asset
Excellent verbal and written communication skills
Strong numerical and analytical skills for reporting and analysis stats
Must be organised, detail-orientated and self-directed.
Strong Excel skills, Powerpoint and Microsoft Office experience
Sense of humour and strong work ethic a must.
Passion and a real interest in Social Media, up-to-date with current trends
To apply for this role please email email@example.com with your CV and a Cover Letter.