Thank you for visiting the Jo Loves website at (the “Site”). This Privacy Policy demonstrates how Jo Loves Limited (“we”) handle(s) the personal information you provide to us and what we learn about you from your visit to the Site.

By using this Site and/or registering with us, you are agreeing to the terms of this Privacy Policy. If you have any queries regarding this policy or complaints about our use of your information please contact us at and we will do our best to deal with your complaint or query as soon as possible.


You have certain rights in relation to your personal data.

Under certain circumstances, by law you have the right to:

  • Object to processing of your personal information where we are relying on a legitimate interest (or that of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal information for direct marketing purposes.
  • Request access to your personal information (commonly known as a "data subject access request"). This enables you to receive a copy of the personal information we hold about you and to check that we are processing it lawfully.
  • Request correction of the personal information that we hold about you. This enables you to have any incomplete or inaccurate information we hold about you corrected.
  • Request erasure of your personal information. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have exercised your right to object to processing (see above)
  • Request the restriction of processing of your personal information. This enables you to ask us to suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.
  • Request the transfer of your personal information to another party in a machine-readable, commonly used and structured format.

    If you want to exercise any of these rights then please contact us at The various rights are not absolute and each is subject to certain exceptions or qualifications. For example, if you wish to withdraw your consent or object to processing, we may need to discuss with you whether our use of your data needs to continue for other lawful purposes, such as fulfilment of a legal or contractual requirement.

    We will respond to your request within one month of receipt of your request. In some cases we may not be able to fulfil your request to exercise the right before this date, and may need to request more time. Where we cannot provide a full response to you for any reason, we will let you know about this in our initial reply to your request.


It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your working relationship with us.


You will not have to pay a fee to access your personal information (or to exercise any of the other rights).  In some cases, we may charge a reasonable fee if your request for access is clearly unfounded or excessive, or if you request multiple copies of the information. Alternatively, we may refuse to comply with the request in such circumstances.


We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal information is not disclosed to any person who has no right to receive it.


If you wish to request further information about any of the above rights, or if you are unhappy with how we have handled your information, please contact us at

If you are not satisfied with our response to your complaint or believe our processing of your information does not comply with data protection law, you can make a complaint to your supervisory authority. For example, if you live in the UK, you can contact the Information Commissioner’s Office: or 0303 123 1113.


You can view the Site without registering with us, but you have to register via Facebook or your Jo Loves account in order to submit comments or photographs to the Site, or to earn rewards through the Jo Loves Loyalty Programme The Scent Artist Club. We ask visitors who register with us (“Users”) to supply us with personal information. The types of information collected on these pages are your name, home address, email address and country of residence Most of this information may be entered at your discretion. However, if you withhold requested information, we may not be able to provide you with certain services.

When you connect via Facebook, a photograph of you and your name will form part of your profile page together with the photographs you mark as your favourites and any comments you make via the Site. You can edit the ‘About me’ section on your Profile and you can choose to have your profile page deleted by selecting to remove your profile via the Site, but please note that unless you specifically request they be removed, the photographs and comments you submit to the Site will remain on the Site indefinitely even if you decide to stop being a user.

The below companies may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes. For more information about the collection, use and sale of your personal data and your rights, please use the below links.


Any information disclosed in your profile or in comments and photographs you submit become public information and you should always be careful in deciding whether to disclose personal information.


When you register for an account with us, you will be enrolled in Scent Artist Club. [our loyalty programme where you earn a Red Dot for each pound or dollar you spend whilst logged into your account, earning you gifts throughout the year]. If you do not wish to be a member, you can unenroll at any time by logging into your Customer Account, navigating to Your Subscriptions, un-ticking "Scent Artist Club " and clicking on "Save".


By using the Site you agree that we may use your information (including personal information) for the purposes of:

  • Verifying your identity (for example when you return to the Site);
  • Personalising your visits to the Site and developing the design and style of the Site to improve the services provided to you;
  • Informing you about the latest changes to the Site that you might find interesting; dealing with, and responding to you about, a photograph, comment or other content you have submitted to the Site or a complaint you have lodged about content submitted to the Site;
  • Contacting you to ask about photographs and/or comments you have submitted to the Site, for instance to verify whether you got the consent of people in the photographs for their image to appear on the Site;
  • Communicating (and personalising such communication) with you including through sending you marketing communications.

Please see the section ‘Jo Loves Communications’ below; informing you if you have been successful in any Site competitions or promotions; conducting market research; and carrying out statistical, technical and logistical analysis.


We are entitled to use your personal data in the ways set out in this Privacy Notice on the following bases:

  • To carry out obligations arising from any contracts entered between you and us
  • To process and complete your orders and to process your payments; 
  • To remind you of products you have in your basket on the Site; 
  • To help us identify you and any accounts you hold with us;
  • To manage and improve the Site and the services we provide through the Site;
  • To tailor our Site content to your needs and preferences;
  • To manage the security of the Site and data collected via the Site;
  • To provide other services requested by you, as described when we collect the data;
  • To prevent, detect, and investigate fraud, security breaches, violations of law, and other misuse of the Site;
  • To address any enquiries, correspondence, concerns or complaints you have raised; 
  • For our internal operations, including data analysis, testing, research, statistical purposes and troubleshooting;

If provision of your personal information is a legal or contractual requirement or a requirement necessary to enter into a contract with us, and you choose not to provide it, we may not be able to perform some of the tasks we need to in order to provide certain products or services to you.

If you do choose to provide your consent you can withdraw it at any time by contacting us at