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About Jo

Jo has been described as an 'English scent maverick' and the woman responsible for creating some of the worlds most loved fragrances.

Originally a facial therapist, Jo fell in love with fragrance while working from her discreet skin care clinic which she set up from her London home.

From these artisan beginnings Jo launched her first brand, Jo Malone London, which gained cult status around the world. In 1999, Jo sold the business to Estée Lauder Companies and remained Creative Director until she left in 2006.

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Inspired By Memories

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Jo's passion for fragrance never ceased and when the time was right she began working on a secret project behind the scenes.

After much anticipation, Jo revealed that project to be Jo Loves - an innovative new scent, bath, body and candle collection inspired by the memories and moments in life that she loves.

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A Personal Fragrance

Jo Loves bottles. Jo's undeniable desire to create beautiful and unexpected fragrances, pioneering new products and entertaining experiences. Jo's creative seal of integrity, symbolised by the red dot, is stamped across everything that bears the Jo Loves name.

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A Fragrance

Jo by Jo Loves

The ingredients I believe every entrepreneur needs to succeed are passion, resilience and creativity

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My Story

Jo's autobiography 'My Story' tells her remarkable full-life-story - from modest beginnings struggling with dyslexia and leaving school without qualifications, to turning her fortunes around to become one of the world's most successful businesswomen.

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Free Standard Delivery

Enjoy complimentary delivery on UK orders over £70

Welcome Gift

Receive A Fragrance 10ml with your first order when you spend £80

Complimentary Samples

Receive two complimentary samples with every purchase*

Easy Returns

Enjoy hassle-free returns with our easy return policy