
Our Flagship Store on Elizabeth Street, London
Immerse yourself in the story of Jo loves and witness our product range come to life in person.
Located in the heart of Belgravia, 42 Elizabeth Street is the only Jo Loves Flagship store in the World and an incredibly unique place to discover inspirational scented experiences including the unique Fragrance Tapas and patented Shot Candle concepts.

Visit this month
1. Golden Hour Tapas
Experience a unique Fragrance Tapas event celebrating the launch of Jo’s newest scented adventure
2. Back in stock: Amber, Lime & Bergamot
In its original 50ml and 100ml fragrance format and also in two beautiful candle options.
3. Black Cashmeran & Tonka Limited Edition Gift Sets
The epitome of exclusivity: these gift sets are scented collector’s items.
4. Be Inspired: Jo by Jo Loves + Book Set
Delve into the world of the woman behind the fragrance and immerse your senses in her signature scent.
5. Be Inspired: Jo by Jo Loves + Book Set
Delve into the world of the woman behind the fragrance.

Experience
A Fragrance Tapas
Whether alone or with a friend, relax at the Fragrance Brasserie Bar and select your desired fragrances to create a personal plate of scented tapas. Bath Cologne is warmed within a tagine and released via a cloud of scented steam, Cleanser is shaken over ice and strained into a glass and Lotion is whipped and foamed before being swept gently onto your skin with a paintbrush.

Experience
A Shot Candle™
An innovation in fragrance, the Shot Candle™ Experience invites you to create your bespoke candle made of two parts; a Base and a Shot in our Jo Loves Candle Studio in 42 Elizabeth Street.

Elizabeth Street
"As a sixteen year old, I had my first job as a florist in Elizabeth Street."
"Still to this day, I remember the subtle scent of tuberose and lilies, freesia and roses, alongside crushed green stems on the floor and the smell of twine and brown paper. Thirty years later, life has unexpectedly taken me full circle and the first Jo Loves store is located on Elizabeth Street. It's such a special place for me where fragrance, experience and creativity come to life."

Visit Us
Jo Loves Flagship Store
42 Elizabeth Street, London, SW1W 9NZ
Telephone: +44 (0)20 7730 8611
Opening hours:
Monday to Saturday: 10am to 6pm
Sunday: 11am to 5pm
We accept cash and card payments.
Call & Collect
Call the store to receive one-on-one service from one of our exceptional Scent Artists.
Place your order and pay over the phone. We’ll get your order processed and gift-wrapped ready for collection.