Jo’s first fragrance for Jo Loves, Pomelo, was inspired by walks on the beach on Parrot Cay Island in the Turks and Caicos. Described as her best friend, Pomelo has always felt like home to Jo. Now living in Dubai, Jo is celebrating her new home with an extra twist: Pomelo Oud.​ The vibrant zest of Pomelo intertwines with the luxurious depth of Oud, symbolising the beauty of change when old and new experiences are combined.

Meet Pomelo Oud A Fragrance, a woody scent symbolising the beauty of change, and a juxtaposition of the old with the new.

The atmosphere that inspires Pomelo Oud is spice markets, golden desert sands and sundowners in beach hammocks.

Iconic notes: reframed

Top: Pomelo, Orange, Pink Pepper

Middle: Magnolia, Jasmine, Rose Absolute

Base: Oud Wood Accord, Patchouli, Cedarwood, Vetiver

''Pomelo has clearly found her destiny, who knows where in the world she will speak to me next.​''