If you know fragrance, you know Jo
Jo is a fragrance designer known for revolutionizing the way we experience scent.
“Five years after leaving my first global brand, I found myself in what felt like limbo. I haven’t been able to create fragrance, something that has always been at the core of who I was. The question loomed:
Could I do it again? As Jo Version 2.0.“
A Fragrance
Jo by Jo Loves
A Fragrance
Rose & Dates
A Fragrance
Black Cashmeran & Tonka
A Home Candle
Amber, Lime & Bergamot
A Fragrance
Jo by Jo Loves
A Fragrance
Rose & Dates
A Fragrance
Black Cashmeran & Tonka
A Home Candle
Amber, Lime & Bergamot
Pomelo
On a quiet day in Parrot Cay, a stingray glided beside me along the shore, mirroring my steps. In that serene moment, I felt the spark again. That was the day Pomelo was born - not just a fragrance but a reconnection to creativity, joy, and purpose.
Explore the Pomelo Collection
Then the ideas flowed...
Fragrance Tapas™ was inspired by small plates at a Tapas Bar in Harrods.
The Layered Candle captured my love of blending fragrances.
The Fragrance Paintbrush™ was a tribute to my artist father.
The Shot Candle™, invites you to be the creator.
The Hand Sanitiser & Lotion Duo, born out of the challenges we all faced during Covid.
Scent Innovation, Reimagined
A Shot Candle™
Shot Candle™ Tahitian Gardenia Base with Frangipani Shot
A Hand Sanitiser & Lotion Duo
Pink Vetiver
A Fragrance Paintbrush™
Black Cashmeran & Tonka
A Fragrance Paintbrush™
Cobalt Patchouli & Cedar
A Shot Candle™
Shot Candle™ The Beaumont Base with Ouzo & Honey Shot
A Shot Candle™
Shot Candle™ Tahitian Gardenia Base with Frangipani Shot
A Hand Sanitiser & Lotion Duo
Pink Vetiver
A Fragrance Paintbrush™
Black Cashmeran & Tonka
A Fragrance Paintbrush™
Cobalt Patchouli & Cedar
A Shot Candle™
Shot Candle™ The Beaumont Base with Ouzo & Honey Shot
If you know Fragrance, you know Jo
Jo Loves isn’t just another fragrance brand, it’s a celebration of creativity, connection, and the power of transformation. It’s a testament to the belief that something truly different is always possible.
Welcome to Jo 2.0.
Welcome to Jo Loves
Jo's Signature Scent
A Fragrance
Jo by Jo Loves
A Fragrance
Jo by Jo Loves
A Hand Cream
Jo by Jo Loves
A Bath & Shower Gel
Jo by Jo Loves
A Bath Cologne
Jo by Jo Loves
A Body Lotion
Jo by Jo Loves
A Body Crème
Jo by Jo Loves
A Fragrance
Jo by Jo Loves
A Fragrance
Jo by Jo Loves
A Hand Cream
Jo by Jo Loves
A Bath & Shower Gel
Jo by Jo Loves
A Bath Cologne
Jo by Jo Loves
A Body Lotion
Jo by Jo Loves
A Body Crème
Jo by Jo Loves
Jo’s creative world extends beyond fragrance into taste with the launch of Jo Vodka, a super-premium trilogy of luxury fusion vodkas designed to stir the senses.
Guided by her rare gift of synaesthesia, Jo brings her sensory philosophy to life through flavour, crafting vodkas that evoke mood, memory and emotion.
Created in close collaboration with Master Distiller Joanne Moore, each expression captures a different facet of Jo’s personality — an invitation to experience taste as creatively and intuitively as scent.
