Jo by Jo Loves EDT (50ml)
Jo by Jo Loves EDT (50ml)

A Fragrance

Jo by Jo Loves

Grapefruit, Black Pepper, Cedarwood

£82.00

Immerse yourself in the captivating fragrance of Jo by Jo Loves, a scent that captures the very essence of Jo. Blending the clean, citrusy notes of grapefruit, orange, and lime with the warmth of spearmint, black pepper, and a base of guaiac wood, vetiver, and cedarwood, this fragrance is a love letter to Jo herself. Wear it daily, as Jo does and let it tell the story of your character.

Jo's everyday go-to fragrance, which she affectionately refers to it as 'Parfum Jo.' Her olfactory signature, it's as synonymous with her as the iconic Red Dot.

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Jo by Jo Loves EDT (50ml)

A Fragrance

Jo by Jo Loves

50ml

Jo by Jo Loves

the atmosphere

White canvas, letters and self-love

The fragrance opens with a vibrant burst of citrus and herbal notes, creating an awakening introduction. It then develops into a realm of floral elegance and warm spice, before settling into a warm, earthy base of woody, smoky, and aromatic notes. This fragrance takes you on an olfactory journey of discovery, blending citrus vibrancy, floral sophistication, and earthy warmth.

fragrance notes

Top: Grapefruit, Orange, Lime, Spearmint. Middle: Hedione, Black Pepper. Base: Guaiac Wood, Vetiver, Cedarwood.

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A Fragrance

50ml
£82.00

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Jo by Jo Loves EDT (50ml)

Fragrance notes

  • Grapefruit

Orange

Lime

Spearmint

Hedione

Black Pepper

Guaiac Wood

Vetiver

Cedarwood

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''Over the years I have created fragrances for all kinds of reasons, but this one I created for myself. Grapefruit has always been my calling card and a source of inspiration – from the first bottle of cologne I smelt in Paris over 30 years ago, to the treasured moments of building my first business.''

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Explore Jo's
Signature Scent

Jo’s love letter to herself. Its clean, sparkling citrus feels to her like a blank canvas feels to an artist: fresh, open, full of possibility. Bursting with zesty notes of grapefruit, orange, and lime, this fragrance opens with a refreshing citrus aroma. Complemented by the warmth of black pepper, the earthy tones of guaiac wood, vetiver, and cedarwood, and the freshness of aloe and spearmint, evolving into a harmonious London-chic blend that reflects Jo's past, present, and future - in one bright, confident spritz.

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A Fragrance

Jo by Jo Loves
100ml
£120.00
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